Bison Hauling & Moving
A fresh look without losing sight of the original vision. For Bison Hauling & Moving, I gave their logo a thoughtful refresh, creating an original bison illustration, refining the typography, and developing a cleaner, more balanced arrangement. The goal wasn’t to reinvent their brand, but to strengthen it: keeping the character and vision they started with while making it cleaner, stronger, and more memorable. Sometimes the best redesign is simply making what already works…work even better.